Tip One: Make the Hard Bit Easy So, you invested in getting your traffic to your site, you’ve engaged them, and now even persuaded them to click “buy” or open up that sign up form[...]
[Don’t panic but…] The end of average position is coming
Google announced this week that “average position”, a metric that a lot of my clients use to measure their ad effectiveness, is coming to an end. Personally, it’s a metric that I [...]
Why do I need SEO?
People often ask me, but why do I need SEO? Because the search engines said so. That’s the sad truth of it. Without SEO your site won’t rank on the search engines, which means no-one wi[...]
How long does it take to rank on Google?
This is a question that I am asked very frequently – and to be honest its a tough one to answer without knowing a lot more facts about the website, the business and the industry. Sadly, there[...]
Who owns your Google Ads Account?
This blog post has been prompted by a worrying scenario that cropped up for a potential customer this week. The customer called me and said they’d like to get going with a brand new PPC campa[...]
What is SEO?
First in my series of ‘most asked questions’ has to be this one. When I tell people I do SEO, it’s quite a common response, “What is SEO?” I have actually been asked[...]
What is PPC?
Paid search is a confusing subject for many of my clients, not least because of the number of names and sub-disciplines it entails. Paid search is, in my definition, any ad that is triggered in res[...]
What Is Content Marketing?
Fundamentally content marketing is the process of creating and distributing content, in any one of a whole range of formats, that is valuable to your customers and potential customers with a goal o[...]