Google announced this week that “average position”, a metric that a lot of my clients use to measure their ad effectiveness, is coming to an end. Personally, it’s a metric that I [...]
Why do I need SEO?
People often ask me, but why do I need SEO? Because the search engines said so. That’s the sad truth of it. Without SEO your site won’t rank on the search engines, which means no-one wi[...]
How long does it take to rank on Google?
This is a question that I am asked very frequently – and to be honest its a tough one to answer without knowing a lot more facts about the website, the business and the industry. Sadly, there[...]
Who owns your Google Ads Account?
This blog post has been prompted by a worrying scenario that cropped up for a potential customer this week. The customer called me and said they’d like to get going with a brand new PPC campa[...]
What is SEO?
First in my series of ‘most asked questions’ has to be this one. When I tell people I do SEO, it’s quite a common response, “What is SEO?” I have actually been asked[...]
What is PPC?
Paid search is a confusing subject for many of my clients, not least because of the number of names and sub-disciplines it entails. Paid search is, in my definition, any ad that is triggered in res[...]
What Is Content Marketing?
Fundamentally content marketing is the process of creating and distributing content, in any one of a whole range of formats, that is valuable to your customers and potential customers with a goal o[...]