Marketing Questions - fix high bounce rate

How can I fix high bounce rate?

I have been asked this question many times over the years, and it’s not as simple as you might think. The question should read “WHY do I have a high bounce rate?” Only when we understand “why” can we[...]

December 6, 2019
Why do I need SEO?

Why do I need SEO?

People often ask me, but why do I need SEO? Because the search engines said so. That’s the sad truth of it. Without SEO your site won’t rank on the search engines, which means no-one will [...]

How long does it take to rank on Google?

This is a question that I am asked very frequently – and to be honest its a tough one to answer without knowing a lot more facts about the website, the business and the industry. Sadly, there is[...]

February 1, 2019
ppc account access denied

Who owns your Google Ads Account?

This blog post has been prompted by a worrying scenario that cropped up for a potential customer this week. The customer called me and said they’d like to get going with a brand new PPC campaign[...]

January 28, 2019
Digital Marketing Services

What is SEO?

First in my series of ‘most asked questions’ has to be this one. When I tell people I do SEO, it’s quite a common response, “What is SEO?” I have actually been asked this question a lot by friends, fa[...]

What is paid search

What is PPC?

Paid search is a confusing subject for many of my clients, not least because of the number of names and sub-disciplines it entails. Paid search is, in my definition, any ad that is triggered in respon[...]

January 7, 2019
What is content marketing?

What Is Content Marketing?

Fundamentally content marketing is the process of creating and distributing content, in any one of a whole range of formats, that is valuable to your customers and potential customers with a goal of n[...]

January 2, 2019