Keep your site up to date and your customers engaged with expertly crafted blog posts. Simply agree the title with us and we’ll publish them on your site, and promote them on social media. For your website we’ll create a whitepaper, download, brochure or guide every month to encourage your visitors to leave their contact details with you.
Why blogging matters…
Your website and social media channels are the portal through which your customers find out who you are, what you have to offer and whether or not you are knowledgeable enough in your field to help them.
A fresh and up to date blog, showcasing industry news, new product or service releases and opinion or advice on the matters that count in your industry will demonstrate that you are active and engaged with your audience.
But we know all to well that you are busy running your business and looking after your clients, so we can take on this task on your behalf. We can write blogs in any style, from jovial and humorous posts in your voice, to a professional and corporate report on even the most technical or niche subjects.
Companies who blog receive 97% more links to their website – HubSpot
Why have downloadable collateral?
Your website visitors may need some time to engage with your brand before they are ready to buy, so we recommend offering them a low commitment option – create a download on the site and ask them for just their email address. Sometimes you won’t even need to do that. But that gives you a contact to follow, in exchange for a piece of content that can be used time and again in your marketing efforts.
We’ll work with you to dins out what is the best type of collateral – you may just want a static page, or maybe it’s a downloadable guide, a brochure or a whitepaper. Whatever you need we will help you create t, get it live and promote it on social media – just like we do for your blog posts.
Copywriting and Social Media Services for B2B
B2B companies often tell us that blogging and social media doesn’t really apply to their market. But we disagree, and we’ve proved time and again that the right blogs, on the right topics, delivered on the right channel will still engage the (human) decision maker at any organisation.
We select which topics are relevant to your audience through research and intelligence tools, propose them to you for your approval then create a list of potential titles each month. With your agreement we will the get started on blogs that are highly relevant and targeted to serve a specific audience within the sales funnel.
We’ll also promote this post for you on social media – using the right channels and messaging to ensure we reach the right audience for your business. We write all the excerpts and prepare the image. We’ll even post for you if you’d like us to.
Copywriting and Social Media Services for B2C
B2C organisations need to stand out from the crowd – you likely have an extensive list of competitors offering similar products. Your USP may be price, quality, delivery, service or any other factor – but you need to convey that to your customers without them feeling that they are being sold to.
We routinely produce guides, articles, FAQs, PDFs and a host of other collateral to help your customers discover your brand in a low pressure fashion. Once they are familiar with your brand and expertise, and engaged with you, you’ll have a much better chance to persuade them to buy.
Once the post is live on your website we’ll promote it on the right channels and formats on your social media.
The right service to deliver the results that matter to you
We start all new projects by getting to know you – developing an understanding of your business, objectives and taking a history of what you have done before, what results you achieved, and where you feel you could improve. We’ll then go on to complete our own research into your industry, competitors and your current website to develop a report that is completely bespoke for you and your goals.
What’s included in our blogging, collateral and social media service?
We will carry out an initial review of your competitors blogging and social activity using our intelligence tools when you begin the project with us, then we’ll discuss the results in order to come up with a list of titles. Some of those titles might be best part written by you, but most of them we can complete without your input so all you need to do is read and sign off.
The package includes 2 blogs that will be:
- Any style – professional reporting, corporate opinion, casual opinion, humour, factual – or however you would like us to write them!
- Any topic – technical specifications, guides, reporting or re-reporting, product showcases, facts and figures, or even your own company news.
- Fully SEO optimised – we know how to get your blogs showing for the right terms, and whether or not you engage us for SEO, we’ll ensure that your blog posts follow all best practice for the right search terms for your site
- Image optimised – we can use your image/graphics or supply you with stock or bespoke images, that will be fully optimised for SEO and accessibility.
- Written for your audience, and the right place in the sales funnel.
- Posted on social media – we’ll prepare everything for you to post or yourself, or upload on your behalf.
You’ll also get one piece of “collateral” each month. That collateral will be:
- Any format that you need – guide, brochure, infographic, whitepaper
- Any written or graphical media type – PDF, document, presentation, image
- Full optimised for SEO and conversion potential
Everything you need to engage your customers
Frequently Asked Questions
How does blogging increase leads?
On average, companies with blogs produce 67% more leads per month (HubSpot). We know how to write content that can do this, we’ve been doing it for ten years now and with the right call to actions, and the right balance of sales vs non-sales topics and text, we can create engagement, trust and desire to act.
Is there a minimum contract?
We do not impose minimum contracts, however we invest a lot of time at the start of a project to understand your industry, competitors and your unique offering, and so we’ll ask for the first two months to be paid upfront. After that we work on a rolling monthly basis.
How does creating downloads help my site?
Free downloads on your site will inform and engage your visitors. There are easily shared, creating brand awareness and interest. By creating non-sales content you will begin to develop a reputation as an expert in your field, as a knowledge source, and you website will be resource, not simply a sales brochure. You can also offer downloads in exchange for personal data (assuming your handling that data in accordance with GDPR, but that’s a subject to address independently of this service). By collecting a name and email address in exchange for downloading some collateral you will have enough information to learn who is engaging with you, and you may be able to reach out to them to see if they need further support.
Why we are uniquely positioned to help you
We have worked with a range of businesses from a range of industries offering both B2B and B2C services and have extensive experience in blogging services. We have multiple success stories where our blogging strategy has doubled or even tripled traffic on websites, with uplifts in sales, leads and social media following.
All of this for just £225 pcm.
Want to find out more? Get in touch to find out how we can help your business improve online and for a free, no-obligation assessment of your current position.