First in my series of ‘most asked questions’ has to be this one. When I tell people I do SEO, it’s quite a common response, “What is SEO?” I have actually been asked this question a lot by friends, family and potential clients alike, and answering it isn’t hard for me, this is what I do all day. But giving an audience appropriate answer, now that’s more tricky.
So, What is SEO?
For people outside of online marketing there are generally two preconceptions of ‘What is SEO?’ They are that it is either:
- Some techie, geeky, mathematically certain process or
- That it is a mystical dark art.
It’s neither of the above.
SEO (search engine optimisation) is part art and part science in its application, but, by definition, it is just improving a website the according to the search engines’ own best practices. And whilst they don’t give us the magic formula (now that would take all the fun out of it) they do tell us enough that we can make educated decisions how we align our strategy. And we have enough experience under our belts to know instinctively how to approach grey areas, and when to say “no-one could possibly know for sure what’s the right way to go it, let’s test it and be the first to find out”.
So SEO (part art, part science, part testing) , involves striving towards those best practices we mentioned. They include (but are not limited to):
The effect of your domain on SEO
This is your abc.com part. How old is it, who and where is it registered to, has it been penalised?
The pages and content on your site play a major role in SEO
How we create pages in the site, how we label the behind the scenes stuff, what we write on page, who writes it, how we present it, what images we use, how it relates to the rest of the site. Your content marketing strategy can be tied in with your SEO effort too.
Your online “community” impacts organic performance
Are you keeping good company? If the only sites that talk you are black hat (dark mystical types) websites, Google will (probably correctly) assume that represents who you are too. However, if have links from (and to) authoritative and reputable sites you build the case that you too, can be trusted.
There are a whole bunch of other factors too, but these are the basic building blocks of SEO.
If you’d like to get started with SEO for your business then feel free to contact us for a no obligation chat. We offer a range of SEO packages if you’d like a tried and tested formula to get going, or we’ll build you a bespoke, competitively priced SEO service if you need something extra special.