The art of driving brand awareness and engagement through content that is relevant to the reader, delivered at the right time, through the right channel and seamlessly integrated into your wider digital strategy.
Why do you need content marketing?
Content marketing is about creating a relationship with your potential customers, engaging them, creating trust, building authority and guiding them through the sales funnel until they are ready to buy. Content is written with specific goals, for specific audience groups and is diffused across as many online channels as possible to get your message heard. In addition to being a discipline in its own right, content marketing benefits your wider online marketing activities, including:
- Search engine optimisation
- Conversion rate optimisation
- Paid search
- Inbound marketing
- Social media marketing
What’s included in our content marketing services?
In order to produce the right strategy and content we need to have a detailed understanding of your business, your customers, your objectives and also what your competitors are doing. All our packages include time for us to do this effectively before either developing a roadmap to be implemented by your team or other supplier, or we will handle the content production and distribution as well, providing you with reporting on impact and ROI.
All our projects commence with a clear definition of success. Depending on the package or agreement we have in place we may use any or all of the following metrics:
- Content Views
- Likes and Shares
- Leads Generated
- Sales Generated
- Visitor Engagement
- Backlinks Gained
If you would like to grow your brand reputation, engage your potential customers and improve the lifetime value of your existing customers, all whilst benefiting your wider digital marketing activities, we have a number of solutions for you.
We’ll build you a custom package based on your needs. In most cases for rolling services, we can offer similar discounts to our standard fixed packages. Custom packages are also suitable for our clients who require just certain elements of our content marketing services, for example those implementing a specific campaign, or who have other suppliers or an in house team to cover part of their activity.